DMC channel launches new OOH campaign to let their audience know of the upcoming new shows of the spring season. Sports and entertainment coming from the hand of the Night show, and Bibo – Al Ahly legendary footballer, together with other programs that advertise their starting dates and times on the billboards. Following their massive outdoor campaign from last winter and their sports channel awareness campaign, , this new outdoor campaign also uses Large and X-Large uni-poles and some gates in the most trafficked roads of Greater Cairo.