When we mention the word “luggage,” the first thing that will come to your mind is Samsonite as a brand. The timeless brand has been around since 1910 and has acquired the market for decades. The current campaign has Arabian vibes to it to know that the campaign is made for the MENA area, let alone it’s in a cosmopolitan city like Dubai. You can easily see a hijabi model with the famous Samsonite bag standing right next to her. In another scene of the ad, you can see an attractive model standing in front of the Saqqara pyramid with another Samsonite bag next to him. The message of the campaign is in both languages Arabic and English “unpack your world” تحملك الى العالم This is the first time the brand has invaded the OOH scene in Dubai during the first week of July. Also, the campaign is displayed on digital boards.
