Egyptian developer High Art launches new OOH campaign to announce the take-off of Phase 4 of their iconic residential compound Art City in Qism El-Khalifa. The distinctive compound, inspired by classical Italian architecture, offers apartments and villas in a variety of sizes and space designs. With water fountains, lavish gardens and columns, the communal spaces remind us of the forum in Roman times – true classical architecture in peaceful surroundings. The campaign uses double-decker poles, gates and mega billboards, combining ads with the project’s logo and ads with the design photos of the project in varied ways.
