Vodafone Egypt keeps their busy outdoor schedule with a new campaign that announces their latest plan Flex. Following the rebranding of Vodafone at the beginning of October, the ads already showcase the updated brand’s elements in their backgrounds with a new visual style. The ad copy informs viewers that the new plan includes the use of renowned messaging app WhatsApp for free, as well as attractive promotions to increase their bundle. The campaign was released in the fourth week of October, and uses uni-poles, billboards, mega-signs, and lightboxes across every district of Greater Cairo.
