Sabbour’s modern development arm Landmark has certainly captured our attention with their latest massive OOH campaign! If New Giza has ranked as the biggest real state campaign in Giza, Landmark has certainly earned the homologue title in the city of Cairo. With one of the biggest campaigns this month, Landmark Sabbour has delighted us with a strong geo positioning, focused on the highest trafficked corridors and has ruled October Bridge and Ring Road with flare. Their outdoor media agency has proven great skill in their strategy and campaign management. Keeping the original slogan “An Eye for Detail”, the ad copy offers a variety of catchy endings, like “An Eye for Composition”, “An Eye for Material”, “An Eye for Life”… the campaign seems to cover all details the audience could think of. Double-decker poles, billboards, uni-poles and mega-signs brought this campaign to life all over Cairo in prime locations.
