The Egyptian TV channel, part of Dubai’s MBC Group, has launched a new awareness campaign to showcase their most celebrated shows for the new season. Drama, comedy, talent shows and famous stars continue to delight Egyptian audiences ever since the channel started to broadcast back in 2012. Gates, large and extra-large billboards bring you MBC’s top shows to the streets of Greater Cairo. Despite the size of the campaign, the choice of locations doesn’t seem to match previous campaigns from the brand; we are expecting stronger positioning for their Ramadan campaign. Great artwork and simplicity in the ad copy make the red of their logo stand out quite elegantly. Make sure to check the TV guide included in the ads to watch the shows!
