McDonald's new OOH campaign brings actor Ahmed Fahmy to the billboards of Greater Cairo to advertise not their food, but their services! In original and amusing ways, the actor is seen performing roles in different movie scenarios and getting to order McDonalds thanks to their variety of smooth services – drive thru, online app order, and 24h-open outlets. It seems that actors get hungry while they work! Funny movie scenarios like a horse-riding Arab warrior from medieval times who come to order on the drive-thru, or a thief who gets hungry late at night will put a smile on your day. Parallel to the Smurfs outdoor campaign that we reported a few days back, the new ads can be seen on Gates, Light Boxes, double-decker poles, and Large and X-Large uni-poles.
