Latest outdoor campaign from Banque Misr advertises Mashro3ak “Green Window”, a financing initiative from the Ministry of Local Development. A direct Call-To-Action directed at Egyptian entrepreneurs, the ads showcase the Green Window logo and include a clear statement in the ad copy: “Come with your idea, leave with a project” – informing viewers that the initiative is available across 248 districts. The OOH campaign, launched by Banque Misr in cooperation with the Ministry of Local Development, uses Large and X-large uni-poles and can be spotted in strategic locations of the city.
