This time Sprite took good care of our environment by changing their product shape to ease the recycling step, a captivating outdoor campaign spread on Cairo’s billboards this year after a long time of departure, as the brand’s last outdoor appearance to their consumers was in April 2017 with ‘This Is The New’ Campaign. We always expect from Sprite a strong, precise, and direct campaign message, this year the motto is ‘New Shape And Still Tastes Finer’ along with another message ‘Easier To Recycle. Sprite is a lemon and lime-flavored soft drink that is crisp, refreshing, and clean tasting that initially appeared on shop shelves in 1961 and is now sold in over 190 countries, the brand is owned by the Coca-Cola company, a total beverage corporation that sells its goods in over 200 countries and regions with a mission to refresh the world and make a difference. The campaign used the brand’s favored colors mixture, white, green, and yellow with calling attention to the new shape clearly beside the campaign messages ‘New Shape And Still Tastes Finer’, ‘Easier To Recycle’ in Arabic and the brand name in English. To learn more about Sprite’s newest campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.
