Real Estate developer Wadi Degla, part of Egyptian business tycoon Wadi Degla Holding, has changed the messages in their OOH campaigns to promote most of their residential and holiday projects, getting ready for the upcoming Cityscape exhibition. Blumar, Tijan, Morano, Neopolis, Promenade, Mada… you name it! The new outdoor campaign portrays Wadi Degla’s iconic logo of a gazelle dragging images of each of the projects, and the name and logo of the project at the bottom of the ads. Both in English and Arabic, the campaign has spread all over the city and welcomes the audience to discover the projects at Cityscape Egypt. Megas, gates, double-decker poles and large and X-large uni-poles spread the campaign around the city.
