Hyde Park Real Estate has launched a new OOH campaign to promote Phase II of their avant-garde project “Park Corner” in the city of New Cairo. The artwork follows the branding principles of previous campaigns for launch of Phase I, transmitting the feel of luxury and landscape in this residential development. The ad copy provides viewers with information about their 8-year purchase plan and their hotline. With a variety of billboard sizes, such as mega-signs and double-decker poles, the outdoor campaign focuses its positioning on the roads heading towards New Cairo.
