Following their prior appearance on Cairo’s Billboards in greetings of Ramadan, El Abd Patisserie is back once again with their Eid Al Fitr feature on Cairo’s OOH Arena. The admired Egyptian Patisserie has started advertising their one of a kind Eid products in preparation for the holiday. The ad spaces all include a mouthwatering visual of all the unique Eid products like Kahk, biscuits, cookies and more, all accompanied by the campaign tagline “بنعمل عيد، بنعمل كحك'' which translates to how El Abd Patisserie creates the Joy of Eid with their Kakh. Other than the delicious visual of all their products, some ad spaces host still shots from the video advertising for the Eid campaign. The ads are very cheerful and positive, welcoming the Eid Holiday with open arms and smiles. Lastly, the ad copy notes El Abd’s hotline as a means for easy ordering. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about El Abd Patisserie’s campaign.
