Beverly Hills Polo Club pops back up on Dubai’s OOH Scene following their prior appearance in 2021 with the latest Ramadan Spring collection 2022, offering the perfect fusion of style and modesty with a hint of bling. High-end fashion brand BHPC is known for their elegant and glamorous representation of Beverly Hills, offering luxurious and special fashion pieces. The new campaign launched in celebration of the holy month, features new, modest yet unique pieces, catering to a broad spectrum of consumers. The ad spaces host models from the video advertising, showing off the noteworthy pieces of clothing and accessories. Reddish-brown hues are used in the ad composition due to its common association with feelings of prestige and elegance, which is exactly what BHPC strives to achieve. The ad copy mentions the advertiser Apparel Group, as well as 6TH Street, the official BHPC outlet for any online orders. The campaign struck Dubai in the first week of April in the form of Hoardings.
