UAE’s leading beverage brand, STAR, makes its debut once again on UAE’s OOH Scene following its prior appearance showcasing their energizing soft drinks. The new Ramadan campaign advertises STAR’s 100% wholesome juices to freshen and quench one’s thirst. Like always, STAR makes its debut a dynamic and colorful one, highlighting the freshness of their products on their billboards. The ad spaces parade how fresh STAR’s juices are by exhibiting natural and unprocessed visuals of the used fruits like mangos, apples, and oranges on the ad. The ads are all Ramadan-themed, incorporating ornaments and stars hanging from the top of the ad, enhancing the Ramadan spirit. The ad designs are very eye-catching while also being informative due to the mention of how STAR juices contain Vitamin C, B12 & B7. The Ramadan campaign struck Dubai Roads in the third week of April in the form of wall wrapping and hoardings.
