As Ramadan hailed upon us, Misr El Kheir Foundation, as usual, is at the forefront of encouraging people to give and participate in helping people by assisting indebted female prisoners and patients of kidney failure in their new OOH campaign, after their last one in Ramadan as well with a multitude of celebrities. The foundation marks its 15th year of giving back to Egypt, with their motto “زكاتك مع مصر الخير”. Using a warm visual of a mother braiding her daughter’s hair, Misr El Kheir encourages Zakat by declaring that you would be bringing home 3000 indebted mothers to their children in the holy month of Ramadan. In another visual, a little boy is seen in a hospital that is bound to tug on people’s heartstrings and reach their empathy, to support patients of kidney failure in every region in Egypt. They include their hotline for couriers, bank account number, and their social medias and website for easier access and payment. Find out more information about Misr El Kheir’s campaign on Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
