Since they started their OOH campaigns some months back, Al Burouj has caught our eye with brilliant ad designs and messages about luxury and perfectly integrated communities. Their latest campaign shifts the focus from theory to practice with messages and artwork that clearly want to indicate that the project is ready to move in. Slogans such as “Fully-Finished means LIVABLE COMMUNITES” and “Fully-Finished means HASSLE-FREE”, combined with artwork representing tiles and stone walls, seem to speak pretty clearly to Egyptian viewers. The project, developed by UAE’s Capital Group Properties (CGP), continues the same “cultural” line in a variety of billboard sizes, including gates and double-deckers, with a massive campaign that can be spotted across all of Greater Cairo.
