Yves Saint Laurent ignites Dubai’s OOH arena with an appearance by Dua Lipa and a campaign for their LIBRE Eau De Parfum and the New Eau De Parfum Intense, with a simultaneous campaign released for their mascara. The scent of a powerful, bold, and liberated lady who is putting her independence to the test. The first lavender flower. The contrast between the fiery sensuality of a Moroccan orange flower and the boldness of a French lavender with a feminine touch. A one-of-a-kind route, like a breath of fresh air. LIBRE translates to freedom; it’s a scent for individuals who do what they want and dare to be exactly who they are. The new Libre Eau de Parfum Intense is a more sensuous version of the classic Eau de Parfum. The DOOH campaign grips audiences with their aflame visuals. Having mega-celebrity Dua Lipa is enough, but the addition of the perfume name – LIBRE – on literal fire as a backdrop to the star takes people’s breaths away! An inferno sunset and the all-black, sleek outfit of Dua Lipa with her sensual, seductive stare add the cherry on top for the visuals. The perfumes are situated front-and-center with their intricately-designed, elegant, golden and amber-tinted bottles, on marble background. The DOOH campaign on Dubai's prime advertising roads during the fourth week of March and was distributed as a limited campaign.
