EG Bank keeps supporting interesting and valuable initiatives – it seems that since its recent revamp branding strategy, the bank is participating more and more in today’s Egyptian society. After their massive OOH campaign last January and February supporting the Tour n’ Cure crusade, the banking institution has partnered with CBC to launch the first TV Competition for Youth Entrepreneurship. Presented by TV host Lamis Elhadidy, the competition will spark innovative spirit among the Egyptian youth and hopefully the winner will be able to realize their dream. Intermediate in size, the campaign uses the OUTSITE set on October Bridge that was so successful in the last OPPO’s launch campaign, as well as large and X-large uni-poles, double-deckers and megas. We are so looking forward to learn more about this competition!
