With Ramadan getting closer, Al Ihsan Charity Association rises on UAE’s OOH Arena following their prior appearance last year, ensuring the audience of how trustworthy they are when it comes to the distribution of Zakat, while encouraging the audience to give out their Sadaka. The esteemed charity association reflects their vision of being the pioneer in providing humanitarian and charity deeds in the UAE on Dubai’s billboards with reputability and trustworthiness when it comes to helping the ones in need. Al Ihsan Charity Association voice two messages through their awareness campaign, the first ad space displays an unprivileged family along with the campaign catchphrase “زكاتك امانه … نعطيها لمن يستحق”, spotlighting how they distribute zakat to the ones who truly deserve it. The second notes the slogan “صدقاتكم ضل لكم…و بركة لأموالكم”، encouraging the audience to give out their Sadaka as it is surely their saving grace. The ad copy notes the association’s website and hotline along with a QR code for anyone who wants to donate. This campaign struck Dubai in the second week of March in the form of Uni-Poles, Rooftop Billboards and Mega Coms.
