A new outdoor campaign in the roads of Greater Cairo announces the upcoming Sportex Exhibition, an exclusive event in Egypt that covers sports, fitness, health and spa equipment. Organized by Pro Vision, the event aims at covering all aspects of the Sports & Leisure Industry under one roof, and will host daily sessions of varied fitness disciplines such as Zumba, Crossfit, and Yoga, among others. The campaign started to spread during the last few days of December and can be seen on selected locations with Large and x-large uni-poles, as well as billboards, across the Greater Cairo.
