A new OOH campaign around the city announces the much-awaited opening of Hard Rock Café in the city of Cairo. Renowned for its eclectic decoration of rock memorabilia, the QSR franchise already operates outlets in Sharm El Sheikh and Hurghada, and the Citadel will be its fourth home in Egypt. The ads announce the “Coming Soon” alternating the color of backgrounds and typos, and include the two concepts the restaurant is known for: food and music. The campaign was released just before the end of the year and can be seen on strategic locations across the city with large uni-poles, and flags a plenty.
