For the first time ever, Selfologi, the cosmetic treatment destination, glamors Dubai's OOH arena encouraging people to embrace their confidence inside out! Everyone’s reasons for seeking cosmetic treatments are unique. At Selfologi, they know that feeling good means different things to different people. They want you to feel good, they want you to thrive, to feel emboldened and happy, to realize your full potential. They want you to be confident – and confidence, like people, comes in many shapes and sizes. The visuals showcase a woman with a clear looking face with confidence and “ ثقة inside out, taking almost all of the billboard horizontally on an Ombre blue background. Learn, Book, Live was written on the bottom right to encourage audiences to book, lastly their website is also on the billboard as a form of call to action. The campaign was seen in the first week of March as hoarding boards and uni-pole