Telecom operator Etisalat by e& (previously Etisalat Group) has launched a new Out-Of-Home campaign focusing on the company’s strong services and aiming at positioning Etisalat as Egypt’s number one network. Over Etisalat regular branded background, the ads feature ad copy that reads “Strongest Network and Fastest Internet in Egypt”. Also, we can see their logo and slogan that reads “Imagine Tomorrow” over a plain white background. Launched in the last days of December, the campaign uses large uni-poles, gates, double-decker poles, lightboxes, and billboards in various locations across Greater Cairo.
