Vogue Arabia is the Arab edition of Vogue Magazine, the top-notch American monthly fashion and lifestyle magazine covering diverse topics including; fashion, beauty, culture, living, and runway, has finally bombarded Dubai's prime outdoor advertising scene, celebrating two major milestones; the 5th Anniversary of the world's leading fashion title being published in the Middle East, and it is also the largest one ever produced, at 500 pages. The OOH cover features the three powerhouse Arabian women; accessory designer Amina Muaddi, actor Nadine Nassib Njeim, and beauty mogul Huda Kattan. Together, they are a bold and significant representation of the modern Arab woman, transforming stereotypes of the past. The ambassadors are in charge, striking, strong, and entrepreneurial, and this is bound to grab the UAE's OOH audience. The campaign uses a signature tagline; THEY RULE highlighting the ambassadors' names using the subheading TAKING ARABIA GLOBAL. Vogue Arabia's first OOH appearance on Dubai's major OOH advertising sites was during the first week of March and was widely distributed as unipole billboards.
