Meraas rises as an outdoors ad in Dubai, continuing to wow the city with projects that are valuable to both the country and the real estate market, such as the focus of this campaign; Central Park City Walk, which was also the focal point of their previous OOH campaign. The brand is exhibiting its earnest dedication to designing and implementing world-class real estate and major developments, as they are doing now with breathtaking apartments in Central Park. There are units from one to four bedrooms with excellent facilities like pool, track, various sports’ courts, spa and more; all in a lush green environment. City Walk at Central Park was designed with the future in mind. Sleek, modern, and spacious apartments provide breathtaking views of the park as well as Dubai's iconic skyline. Similar to the brand’s last billboards, Meraas is back on billboards with ad text that invites consumers to OWN A PREMIUM APARTMENT IN THE HEART OF THE CITY. With the enticing phrase REIMAGINE THE URBAN JUNGLE, the images depict an impressive and opulent residential tower set in a verdant environment, also flaunting the apartment's balcony with pleasant greenery. The ad depicts young locals enjoying basketball and skating as the word GREEN is shown over the visuals with its letters organized in a seemingly random yet intentionally abstract manner. The campaign is a fairly new one that was distributed on Dubai's outdoors scene during the first week of March, as hoarding billboards.
