Dubai’s roads are welcoming the new advertiser Silwana Diamond Investments, that was established in 2011 in Cairo-Egypt, and from there expanded to Sudan, Jordan, and UAE. With a portfolio in 7 other different countries, according to the history on the company’s website. The company has a strong online presence in different forms, and sometimes names. On a clear white background, Silwana calls Emirates’ investors to their company as the investor's first destination for a safe investment. That was the caption on the right side of the billboard, while the logo occupied the left side, with a footer of two calls to action, the website and the phone number. Worth mentioning, last June 2021 the media wrote about a 70$ billion US dollars value deal in Guinea Bissau. The limited OOH campaign was spotted on Dubai’s primary advertising roads during the first week of March as Uni-pole billboards.
