After revealing their latest Villagio project during the first week of December, Egyptian Real Estate developer Amer Group has launched a new OOH Campaign with further details about the new summer homes at Golf Porto Marina. Using the same art direction, the ads give further details about the villas in the ad copy which reads “Your Villa in Sahel...3 bedrooms and a Pool”. We can also see their logo, hotline, and the fact that they are “3 minutes away from the beach”. The campaign was launched during the first week of January, and can be seen on selected locations across Greater Cairo using double-decker poles in strategic locations.