Quick Service Restaurant brand Hardee’s has started the new year with the ultimate burger sandwich, the all-new Memphis BBQ Angus Thickburger. The new burger is presented over newly-designed backgrounds that feature a city skyline at dusk, with the ingredients topping over the sides and neon-style typo that reads the name in both, English and Arabic. Launched during the last days of December, the campaign started to spread with large and x-large uni-poles, double-decker poles, gates, billboards and flags across the Greater Cairo.
