Egyptian Real Estate developer Al Farghaly has launched a new outdoor campaign that showcases the new rebranded look of Amexco Paradise, their holiday resort in Ain Sokhna. With ads that feature conceptual images of the beach and relaxing holidays, the ad copy reads “The magic of the Caribbean”, matching the project’s logo that resembles the prototype image of palm trees and sunsets in the Caribbean Sea. Launched at the end of August, the campaign is limited in size and uses uni-poles, mega-signs, and T-poles across the Greater Cairo.
