Real Estate developer Grand Plaza has upgraded the messages of their latest OOH campaign for the launch of Botanica, clearing all doubts about the location of the project. The previous campaign was launched at the beginning of December with the slogan “Let’s meet at New Capital” and stirred confusion as to whether the developer was starting works in the New Administrative Capital. Following the contemporary colorful design of the previous campaign, they have focused their message on their best-selling point “La Mirada… Near Everywhere”, along their logo, hotline, payment plan, and slogan “The Future Starts Now”. Upgraded just in time for the first week of January, the campaign uses large and x-large uni-poles, as well as serials of highly-visible double-deckers in strategic roads across Greater Cairo.
