For the 8th Union Fortress, the latest event from Expo 2020 Dubai UAE, raids Dubai’s OOH scene, as the UAE multi-force military demonstration. The event is open and free of entry and mirrors the enlightened leadership's vision by showcasing the critical role played by the armed forces in keeping the motherland, its residents, and every United Arab Emirates resident safe and secure. The purpose of this military display is to promote their armed forces' advanced capabilities by demonstrating courage, unity, devotion, and technical expertise on the battlefield as well as in the use of current equipment and technology, through realistic field operations reenactments. These exercises demonstrate the military forces' fighting capabilities in domestic security operations. According to the president of the military show's organizing committee, Union Fortress 8, which will be held in conjunction with the UAE's Year of the 50th and Expo 2020 Dubai, will include a number of events and themes, the most important of which is a combined military show of the armed forces' various formations. The riveting blue visuals lure the audience into attending the event, “on the 5th and 6th of March 2022 at 4:30 PM, live at Dubai South Expo”. The ad copy provides all the important information one might need if inquiring about the event. The billboards reflect the mission of the event, with the representation of the military; aligned in rows and with the Emirati flag flying behind them. The new campaign rolled out on Digital Screens across Dubai, in the fourth week of February.
