A new teaser OOH campaign has appeared recently on the roads of Greater Cairo, intriguing viewers and raising questions as to who is behind the campaign. With deep red backgrounds and powerful ad copy, the campaign seems to be talking about homes, football, sponsorship, and stadiums… all at the same time! Some argue the campaign aims at encouraging Egypt’s National Team on their road to Russia 2018, while others see the initiative as a new outdoor strategy from Tatweer Misr – given that it has taken over their previous locations on the most strategic spots of the city, and coincidentally uses the same red as their last “Maestá” concept. Could the developer be getting involved in the fascinating world of football? Stay tuned as we reveal more details about this campaign!
