Following their prior appearance on Cairo’s OOH scene for White Friday, Amazon is back with the remarkable “Pay Less, Save More” campaign. The new promotional campaign notifies the audience of Amazon’s 50% off discounts on their wide range of products, all available on their application. The ad copy notes the campaign name in Arabic “ادفع اقل. وفر اكتر”. This most definitely catches the audience’s eye and intrigues consumers to check out Amazon's unmissable deals. The ad space contains an exact replica of the Amazon App as the main visual in the ad, showcasing the home page, noting the up to 50% off deals. The ads utilize Amazon’s usual color palette, including orange and navy blue which is both proven to catch consumers’ attention. Lastly, the ad encourages the audience to download the Amazon application as a call to action. Want to know more about Amazon’s New Campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
