Following the first-ever hologram concert of the Egyptian Nightingale, Abdel Halim Hafez in Dubai, Dubai Calendar is back in a new outdoor advertising campaign across the streets to present another high-tech holographic show, dubbed as Sawwah in partnership with Al Habtoor Theatre and New Dimension Productions. The ad graphics feature a small silhouette of the Egyptian Nightingale's face against an appealing background, with Abdel Halim Hafez's name inscribed in Arabic calligraphy, evoking classic and nostalgic feelings. The holographic extravaganza is named after Abdel Halim Hafez's song Sawwah or سواح with a lifelike representation of the Nightingale during this visually stunning 90-minute affair that will be running every Sunday 8:30 PM till 27 February 2022. This new campaign climbed up the DOOH scene in the second week of February in Dubai.
