Boss stuns Dubai's primary OOH arena with a new featured campaign Be Your Own or Be Your Own Boss. Reappearing on billboards after the posh brand's prior campaign back in November starring Orlando Bloom, Boss has now given ambassadorship to campaign stars; Kendall Jenner, Hailey Bieber, Joan Smalls, rapper Future, Tik-Tok star Khaby Lame, Lee Min-ho, boxer Anthony Joshua, tennis Champion Matteo Berrettini, and runner Alica Schmidt. The striking new Be Your Own Boss campaign introduces a new era and logo, inspiring the masses to take charge of their own destiny. The OOH campaign's visuals portray each celebrity in Boss fashion and eyewear while the brand's new logo is also induced in each visual. The campaign is relatively new and popped up on Dubai's billboard platform during the first week of February and was distributed across prime advertising roads as Uni-pole billboards.
