The leading media and broadcast channel BBC News Arabic arrives at Cairo's prime OOH arena with a new branding and awareness campaign, after its prior campaign back in October 2020. The campaign majorly inspires the mass audience to follow their passions and Explore World Horizons with BBC in Arabic, according to the translated ad copy. The advert indorses the enrichment of BBC's informative and intellectual news showing up with black and white visuals capturing separate shots for both genders, sided with copy that translates to Explore Your World Horizons with Limitless Journalism. The campaign encourages audiences to visit the official website. Learn about BBC's campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out of Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
