Real Estate developer Al Marasem has evolved the branding and messages of their recently-launched project Fifth Square. The outdoor campaign for Fifth Square was first launched last October following a series of branding campaigns from the developer, is back on the roads with a new look that showcases residential buildings over white backgrounds branded with the developer’s usual motifs. Launched during the first week of January, the campaign can be seen on uni-poles, double-decker poles, special set-ups, and mega signs in on highly strategic locations across Greater Cairo.
