Devart Lab is a fast-growing pharmaceutical company and leader in the nutraceuticals and health care products industries in Africa and the Middle East. They made their OOH debut with a campaign that promotes their new healthy chocolate spread. Coinciding with their digital advertisement, Devart Lab launched its first campaign across Cairo introducing Ferrobella. Ferrobella is an Iron & Zinc Fortified Liquid Chocolate With Milk & Hazelnut. The chocolate spread helps in the production of hemoglobin and in erythropoiesis to fight iron deficiency anemia. It also helps to improve cognitive skills, increase daily physical activities, and strengthen immunity. The campaign communicates Ferrobella’s rich formula through a simple visual. The campaign is appetizing and grabbing, displaying a winning pairing of healthy and tasty chocolate. Using chocolate brown color for the theme, the visual displays the jar of Ferrobella with icons of “Zinc” and “Iron” next to the ad copy which reads “دوق الفرحة بطعم الصحة” which translates to “Happiness with the Taste of Health”. This combination is every mother’s dream come true. The ad displays kids and teenagers, who look happy and energized. To find out more about Ferrobella and this campaign’s budget, locations, and OOH sizes, visit MOOH, your local OOH intelligence data provider with international standards.
