Dubai’s roads were furnished with the outdoor ads of Dubai’s TV announcement of the fourth season of the “Karaoke Carpool in Arabic” program, after the mass success it achieved in previous seasons Through follow-up numbers and results on social networks and digital accounts on various digital and smart platforms, emphasizing the clear vision of Dubai TV’s direction and appreciation for its Arab viewers. With the presence of this program again on Dubai TV, the artistic variety programs are moving to a different level of entertainment on a new and innovative basis in terms of form and content, after the successful program in its foreign version achieved the highest viewing rates in the world. As for the visuals of the billboards, first huge stress was put on the background of the billboard which was colorful bright orange-pink tones that look both appealing and very much attractive to the eye, along with the popular media enthusiast and TV host Hisham Abdelrahman pointing at a Volkswagen gray car, along with a big statement that informs people that “it’s returning back for another season with famous stars on Dubai TV”. Finally, the billboard states that the show airs every Monday at 22:30 IST time. The new OOH campaign boomed across Dubai’s streets in the first week of February as Lampposts, Megacom, Rooftop, and Unipole billboards.
