Roxy Cinemas has popped up once again on a new OOH advertising campaign across Dubai's streets, promoting the new sci-fi/action movie Moonfall that started displayed in cinemas on February 3, 2022, at Roxy Cinemas. Following its latest OOH Campaign, Moonlight’s official poster has climbed Dubai’s billboards, highlighting that the movie is directed by Roland Emmerich, from the director of “2012”, “Independence Day”, and “The Day After Tomorrow”. The visuals show the depth of the space, giving a glimpse of the movie genre, as the movie is a sci-fi/ action, revolving around NASA executive Jocinda Jo Fowler who joined forces with a conspiracy theorist for an improbable journey into orbit to save humanity only weeks before the impact of the unknown force. It’s worth mentioning that the cast includes John Bradley, Patrick Wilson, Kelly Yu, and Halle Berry along with other stars. As for the ad copy, there is a straightforward call-to-action inviting audiences to watch the movie, utilizing the statement “Book Now Via THEROXYCINEMAS.COM AND THE ROXY APP”. The visuals also show off several time slots with “SILVER PLUS” tickets for the movies “SPIDERMAN: NO WAY HOME” and “The 355”. This new campaign was seen in the first week of February on Digital Screens in Dubai.
