Film promotion is a completely distinct exercise that most filmmakers despise, but it is one of the most vital aspects of a film's post-production and pre-production, that’s why Silvergreen film productions has popped up strongly on Cairo’s OOH scene for the first time ever promoting “11.11” arabic movie. The movie genre is drama, the release date is February 2 like shown in the billboard, and the actors selected are Ghada Adel, Eyad Nassar, Mohamed Al Sharnuby and Moataz Hisham, along with the director’s name Karim Abouzeid, writer’s name Yasser Abdelbaset, and producer’s name Ayman Naguib. As for the plot, it revloves around a father (Eyad Nassar) who is subjected to an assassination attempt and goes through difficult times after losing his son. To find out more on 11.11 movie, take a look at Monitoring Out Of Home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai.