Ahmad Tea is known for the high quality of its teas all over the world, yet it is still a family business, staying faithful to the concept that started it all in their brand new OOH campaign all over Cairo. It was established in the United Kingdom, with four generations of tea blending and tasting knowledge. They are devoted to the idea that tea consumption holds at the heart of daily life, having been founded on a passion for the best tea, to provide an excellent infusion that they could drink every day. To that purpose, they were one of the first firms to showcase tea in ways that highlighted its value, such as through delightful packaging. They spread their rich, emerald green brand identity through their billboards, where they advertise the diversity of flavors they have, such as “Peach & Passion Fruit”, “Raspberry Indulgence”, “Apricot Sunrise”, “Apple Refreshment”, “Strawberry Sensation”, “Green Tea Pure”, “Jasmine Romance”, “Lemon & Lime Twist”, “Mint Green”, and “London Blend”. Their ad copy states, “Enjoy the highest quality of natural fruit tea from Ahmad Tea”. Various visuals include a cheery woman indulging in a cup of tea and a similar visual with the sun glittering on another woman surrounded by trees. The last one is of a happy family showing old and young ages enjoying the tea in the comfort of their home. Keen to uncover more about Ahmad Tea’s OOH campaign? You can find out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
