The leading Omni channel home retailer, Home Centre, has climbed once again on Dubai's primary OOH scene with a new promotional and awareness campaign offering 25%-70% OFF. Home Centre's previous appearance was back in December when the brand was celebrating its 25th anniversary with the campaign; Your Home. Home Centre is back on billboards transforming houses into homes with exclusive designs and collections providing the finest interiors. The brand's OOH marketing campaign excites Dubai's audience for the massive SALE 25%-70% OFF both IN-STORE AND ONLINE according to the ad copy. Home Centre uses this campaign to rebrand its identity through a brand new logo featuring more colours and a contemporary design. Home Centre uses the ad copy Our new home, inspired by you displaying the new aesthetic house shaped logo against a white background. Another visual uses the ad copy Welcome to our new home at City Centre Mirdif. The new OOH campaign was spotted on Dubai's prime advertising roads during the fourth week of January and was distributed as hoarding, uni-pole, lampposts, and building wrapping billboards.
