Egyptian sanitary ware manufacturer Bellezza has launched a new OOH campaign to promote their latest range of sanitary ware products on the roads of Greater Cairo. Over dark branded backgrounds, the ads feature a variety of sanitary ware presented by Costa Rican model Natalia Carvajal, Miss Eco Universe 2016 – the perfect host for a brand whose name translates for “beauty”. The campaign started during the first week of January, and can be seen on large and x-large uni-poles, double-decker poles, gates, lightboxes, and billboards on different locations of the city.
