The On-Trend multinational fashion, footwear and accessory retailer Aldo launches their “Step Into New” campaign featuring their 2022 Spring/Summer collection. Following their prior OOH appearance, the latest campaign encourages consumers to step into new chapters of their life, enjoy and just live in the moment. They do so by absorbing inspiration from past summer collections and present trendy aesthetics, aiming to inspire and motivate the audience into getting out there and experiencing life in new colors. The campaign ad space is extremely cheerful and energetic, featuring orange and white as their main color palette in order to symbolize how they target mostly the youth and how they portray boldness in every piece. The ad exhibits different pieces showcased on different models, ranging from handbags to shoes, all consistent to the ad color palette. The ad copy announces the collection drop and how it is available both online and in store. The surprise accompanied by this collection is a discount code “NEW20” that can be used on selected styles to give customers a surprise discount. Aldo also takes advantage of the collection announcement to reveal how they are opening soon in Dubai Hills. Lastly, other than the ad being translated into arabic in the other half of the billboard, translating the campaign name into “استمتع بكل جديد”، the ad copy subtly mentions the Aldo and 6th Street websites as means for online orders. The “Step Into New” campaign is fairly new having only been dispersed on Dubai roads in the fourth week of January in the form of Hoarding Billboards.
