Soon to be released in all cinemas, Hamel El Lakab, set in motion by Egypt’s leading production company TVision rises on Cairo’s OOH scene to lure the audience, giving them a glimpse of what is soon to come. The new movie revolves around the couple Yahya, a soccer player, and his wife Misk, a gynecologist who have been trying for many years to have a baby, but they are surprised when it happens at the wrong time. The new comedy movie, set to be released on the 2nd of February, showcases the main characters on their billboard ads, featuring the talented Hesham Maged, Dina El Sherbiny, Mohamed Sallam and Ahmed Fathy. The different ad spaces convey the movie storyline by having both the female and male main characters, Yehia and Misk pregnant in different occasions and scenarios that go on throughout the film. Even though having the male character pregnant is uncanny, it will most definitely intrigue the audience into wanting to watch and figure out the mystery themselves. The ads for this campaign are vastly striking and noticeable, while having small details like the confetti, fireworks and the movie name written in balloons to further elaborate to the audience the genre of the film. The crew names are also proudly displayed, counting in Hesham Fathy as the Director, in addition to Hesham Maged and Ihab Blaibel as the film Writers. Want to know more about Hamel El Lakab? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
