In Arabic, the word ‘Barakat’ signifies 'prosperity’, and there’s a reason it’s the brand’s chosen name. Barakat sparkles on Dubai’s OOH scene with their ad campaign for Barakat Juiced Daily. Barakat is a one-stop shop for fresh fruits, veggies, fruit juices, salads, ice creams, juice pops, and more. Its early beginnings in the trading of fresh vegetables and fruits may be traced back to 1976. They seek to be the most trusted source for nutritious food in the UAE, with decades of expertise in maintaining a robust international sourcing network for fruits and vegetables of the highest quality standards from the greatest farms all over the globe. Barakat’s juice has no extra sugar, no preservatives, just fruit in a bottle, with flavors ranging from regular ol’ orange juice and bursting cranberry to carrot and pomegranate and way more! Barakat Fresh Juices include individual fruit juices, fresh blends, keto juices, and immune-boosting juice shots. Their visuals are as striking as their unique blend. Colorful, bright and cheerful, the ads display abstract art and splashes of rainbow hues, with the juice bottle at its core and center. “Ambition” and “Happiness” are in calligraphy on the bottles, upping the creative and graphical factor of the ads. The limited, new campaign hit Dubai for the first time in the fourth week of January, on Digital Screens.
