Al Nas Hospital, the new charitable hospital for children with congenital heart defects, which is considered to be one of the largest distinguished medical centers in the Arab region and Africa, appeared on Cairo’s billboards with an OOH campaign. Almost a year and a half past their debut on Cairo’s billboards, Al Nas Hospital launched a new OOH campaign with the intent of fundraising. Providing free medical services with a global level to the Egyptian child, the Hospital needs donations and that’s why the ad tries to elevate people’s sense of philanthropy through the simple call-to-action “انقذ قلب طفل” which translates to “Save a Child’s Heart” demonstrating the impact of giving. Heartwarming pictures of different kids are seen on the ads next to the Hospital’s tagline “الناس للناس”. Donations options in “All Egyptian Banks” as well as “Fawry” are seen on the ads. The visuals are colorful, cheerful, and definitely an eye-grabber. Launched towards the end of January, the campaign is aimed at encouraging people to donate. To find out more about Al Nas Hospital and this campaign’s budget, locations, media plans, and OOH sizes, visit MOOH, your local OOH intelligence data provider with international standards.
