Mass Food Group has launched a new outdoor campaign to advertise their already popular range of breakfast cereals Temmy’s. Promising prizes out of their packets, the breakfast cereals try to unlock the growth potential of the cereal category among Egyptian consumers. Since American multinational Kellogg’s acquired Mass Food Group back in 2015, the company has raised to higher categories internationally, offering even a wider variety of products, but always maintaining the quality-price formula for their Egyptian lovers. With Large and X-Large billboards, and some triple gate, Temmy’s encourages you to collect codes from their packets and send them to the number advertised in their OOH campaign.
