Car Fare Group has popped up for the first time on the OOH scene across Dubai’s roadways, introducing its exceptional services that specialize in the rental and leasing of passenger and commercial vehicles. They have chosen the minimal design style to give more focus on the ad message that was celebrating 25 Years of Success in UAE. Car Fare Group has built up a niche market in the vehicle rental and leasing business in the UAE with over 20 years of experience in the local market since 1997. They are seeking to be the most customer-centric, cost-effective vehicle rental and leasing company. Their goal is to give their customers a wide range of modern and reliable vehicles at extremely low prices, backed by excellent service provided by a team of specialists that are skilled and confident in providing car rental services to a selective audience. Car Fare Group’s OOH campaign was seen for the first time climbing Dubai’s billboards on Digital Screens in the third week of January in a limited location.